Brand or be branded.

This was our approach at Sol Marketing, and it’s still my approach today.

Your brand exists in the hearts and minds of your customers. Your customer’s point of view is key to solving your big business challenges, whether that’s launching a new product, getting your team to tell the same story, convincing investors to get on board, or prioritizing your marketing dollars and energy.

At Sol, we were obsessed with uncovering your aha: what really drives your customers so you can create irrational customer loyalty and make your vision a reality.

Your customers define your brand.
Brand Strategy: Own your brand identity.
After honing in on your ideal customer, we create the anchoring attributes that differentiate you. We define the brand story your customer wants to be part of. We craft your messaging, marketing strategies and visual brand identity to create long lasting success.

Find and learn from your customers.
Market Research: Make important decisions with confidence.
Get meaningful feedback from your customers and the market through qualitative and quantitative research. We uncover key business insights and revelations that drive deep connections.

Bond with your customers emotionally.
Marketing Services: Drive action with compelling content.
Engage, entice and persuade your audience with marketing content, sales enablement and investor pitches that hit home with the right story at the right time.